How to Localize Review Reminder Email Templates for Multi-Language Stores

Sending automated review reminder emails in the customer’s native language significantly increases review submission rates. If a customer places an order on your Spanish or French storefront, receiving a review request email in that same language creates a seamless post-purchase experience and builds brand trust.

ReviewX allows you to configure language-aware review request sequences that automatically deliver localized content, review links, and incentive discount codes based on the customer’s order language.

How ReviewX Tracks Customer Language #

When an order is placed in WooCommerce, multilingual plugins record the customer’s browsing locale (e.g. es_ES, fr_FR, de_DE) in the order metadata (wp_postmeta or HPOS order meta table). ReviewX automatically captures this locale during the automated review scheduling process.

Configuring Localized Email Templates #

1. Navigate in your WordPress admin to ReviewX → Settings → Review Email.
2. Select the email sequence you wish to localize:
   • First Review Request
   • Follow-Up Reminder
   • Photo / Video Review Request
3. In the template editor, utilize dynamic merge tags to ensure customer and order details render accurately in any language:
   • {customer_name}: Automatically inserts the customer’s first name.
   • {product_title}: Inserts the localized product title from the translated order item.
   • {shop_name}: Inserts your store name.
   • {review_link}: Generates a direct review submission URL leading to the language-specific product page.

Translating Email Subject Lines and Content #

To deliver localized email copy per language:

1. In WPML → String Translation, search for the domain admin_texts_rvx_settings or search directly for your email subject line.
2. Provide localized translations for each active language:
   • English: How was your recent purchase? Share your thoughts!
   • Spanish: ¿Qué tal tu compra reciente? ¡Comparte tu opinión!
   • French: Comment s’est passé votre achat ? Donnez votre avis !
   • German: Wie gefällt Ihnen Ihr Kauf? Teilen Sie Ihre Erfahrung!
3. Translate the body text, CTA button label (“Write Review” → “Escribir reseña”), and footer unsubscribe text.
4. Click Save.

Testing & Verifying Multi-Language Delivery #

1. In ReviewX → Settings → Review Email, scroll to the Send Test Email section.
2. Enter your testing email address and select a test order placed in a non-default language.
3. Send the test email and inspect your inbox:
   • Verify that the subject line, greetings, and body text match the intended language.
   • Confirm that clicking the review button leads directly to the localized product review form (e.g., https://yourstore.com/es/product/...#reviews).