A/B Test (aka Split Test), refers to testing two or more versions of a variable (web page, page element, etc.) simultaneously to determine which version leaves the greatest impact and drives business metrics to different segments of website visitors. A/B testing eliminates all the guesswork out of website optimization and enables experience optimizers to make data-backed decisions.
Excited to know more in detail? We’re here with the best A/B testing ideas for 2023 that will help you turn your website traffic into revenue.
💡 Stop Guessing, Start Testing: Why A/B Testing Is Essential For Your Business In 2023
The aim of A/B testing is to assist businesses in making data-driven decisions about how to improve their website and increase conversions. The A/B test enables you to test different versions of your website to see which one performs best, and then make decisions based on the data you collect. Here are some of the key benefits of A/B testing in marketing.
📈 Improve Conversion Rates
A/B testing allows you to test different elements of your website to see which ones have the biggest impact on conversion rates. You can test changes to your website’s design, copy, and call-to-action buttons to see which version generates the most.
🤝 Better Understand Your Customers
With an A/B test, you can easily gather valuable insights about how your customers are interacting with your website. You can learn what your customers like and don’t like, and what makes them more likely to convert. This information can help you make informed decisions about how to improve your website and make it more appealing to your target audience.
⏰ Save Time & Money
To make data-driven decisions, which can save you time and money compared to making decisions based on intuition or guesswork, A/B testing could be your best solution. With this, you can make changes to your website that are likely to have the biggest impact on conversions, instead of making changes that may not have any impact at all.
💻 Continuously Improve Your Website
If you want your site to keep improving, different A/B tests are effective solutions. With each test, you can gather more data and make more informed decisions about how to optimize your website. So, if you want to stay ahead of the competition by continuously improving your site’s performance, do A/B tests in various ways.
🎯 Excellent A/B Testing Ideas That You Must Try In 2023
There are tons of A/B test ideas out there, and each of them has its significance to your website performance. Among many of them, we’ve filtered a few for you that are most common but important. And now, without further ado, here is a list of some A/B test ideas that you can start testing on your website to improve engagement and conversion.
📋 A/B Testing Idea #1: Streamline Landing Pages
Streamlining landing pages is one of the main ideas of the A/B test. You have less than 10 seconds to get the message you want to convey to the user before they have left the site. Therefore, your value proposition must be brief and clear.
For example, you can have a look at the landing page of HubSpot. It’s clear and concise, with no heavy text whatsoever. It just portrays what the plugin offers to its users in a minimalistic way.
You shouldn’t include all the details about the benefits of your products on the landing pages. Be selective and test different alternatives with more impactful and shorter messages.
🎯 A/B Testing Idea #2: Bring Variety In Calls To Action
Call-to-Action is another vital aspect of any website and by applying the A/B test on it, generating conversions is easy. Your calls to action lead users to the next stage of your sales funnel, such as the pricing page, when they are on a landing page or blog post.
The purpose of a call to action on your website is to get users to take a specific action. With a different call-to-action button text and appearance, you can increase conversion rates.
However, there are several places where you should place calls to action: on blog posts, so users will visit the product pages; on the home page, so they will fill out the contact form.
Using an A/B test, you can test different texts and call-to-action buttons to see if any of them increase conversions. Not only these, but it is also possible to test elements such as the color, size, and placement of the CTA button.
🎞️ A/B Testing Idea #3: Video & Image Additions
As we all know, images and videos attract the most! And the combination of minimalistic text with these elements is always effective. Thus, consider replacing or complementing the text with images and/or videos on the landing page.
🗣️ A/B Testing Idea #4: Try Different Types Of Social Proof
Users can place a lot of trust in your brand when they see successful company logos, big numbers, and testimonials. You can use these elements to build a social proof of your customers’ satisfaction.
You can use customer reviews that reflect the ideal person’s profile as social proof by placing them in prominent locations. In the footer of your site, or somewhere highly visible, display any awards or recognition you have received. To determine the ideal location for these elements on your page, run several A/B tests.
Having more social proof than just letting people know that your product is highly rated or that you have been endorsed by a company builds trust. If you want to know more about what your users are saying, you can add a button that leads to a testimonial or review page.
⌨️ A/B Testing Idea #5: Tweak Fonts To Experiment
The increase/decrease of bounce rate and conversions of your site often depends on typography. A perfect typography that meets the interest of your site users can make a huge difference without any doubt.
One of the most important characteristics of a successful brand is its typography: it communicates its identity and connects with the users. In addition to images, content, videos, and other materials, it is an important part of your website’s visual aspect.
Consider the following factors when testing fonts:
- Add easily readable fonts in different sizes and styles (light, medium, bold, italics, etc.) to get visual impact.
- Different fonts for different purposes. For example, the offer announcements and privacy policies font should not be the same.
- Fonts should meet accessibility standards, such as having sufficient color contrast for visually impaired users.
- Fonts should support different languages and character sets for global compatibility.
🌟 A/B Testing Ideas #6: Outlined Benefits Clearly
When a user enters a website for the first time, they are not sure what it offers or what it will provide for them. A lot of times, you’ll find abstract, general messages that are alike for every product.
That being said, make sure you’re displaying your product benefits clearly by testing different texts. After that, assess which location is most effective for demonstrating these benefits and test different locations too.
📣 Common A/B Testing Mistakes That You Should Avoid
A/B testing is a valuable strategy for optimizing your website, but it’s important to avoid common mistakes that can skew your results and lead to incorrect conclusions. Here are some of the most common A/B testing mistakes that you should avoid.
👉🏻 Not Having A Clear Hypothesis
A clear hypothesis is essential for a successful A/B test. Without a clear idea of what you’re trying to achieve, you won’t be able to determine if your test was successful or not. Make sure that you have a clear understanding of what you want to test and what outcome you hope to achieve.
👉🏻 Testing Too Many Variables At Once
It’s tempting to test many different elements of your website at once, but this can lead to confusion and unreliable results. When you test too many variables (web page, page element, etc.) at once, it’s difficult to determine which change is responsible for any changes in performance. Instead, focus on testing one variable at a time to get the most accurate results.
👉🏻 Lack Of Large Enough Sample Size
A/B tests require a large sample size to be statistically significant. If your sample size is too small, your results may not accurately reflect what will happen when you roll out the changes to your entire audience. Make sure that you have a large enough sample size to get reliable results.
👉🏻 Tests Are Not Run For Long Enough
When you start an A/B test on any elements of your website, make it run for long enough (time duration) so that you can get accurate results since producing meaningful insights always takes time. However, the length of time you need will depend on the size of your audience and the complexity of your test, but it’s a good idea to run your tests for at least a week or two.
👉🏻 Ignoring External Factors
External factors such as seasonality, market conditions, and advertising campaigns can impact your results. Make sure that you take these factors into account when interpreting your A/B test results.
By avoiding these common A/B testing mistakes, you’ll be able to get the most accurate and meaningful results from your tests. With the right approach, you’ll be able to make data-driven decisions that will help you optimize your website and improve its performance.
🎁 Bonus: A/B Test Marketing Campaigns With BetterLinks?
BetterLinks, a plugin developed by WPDeveloper, offers advanced A/B split tests by which you can compare multiple campaigns to see which converts best. It’s true: you can measure the success of each campaign URL with data-driven split testing of BetterLinks.
In most cases, it was quite difficult to conduct successful A/B testing, which required a number of different steps to be followed. BetterLinks, on the other hand, allows you to track every possible marketing campaign for your business effortlessly with its A/B split testing function.
Note: Before heading to the steps, make sure you install and activate BetterLinks PRO as well as the free version of BetterLinks on your website.
Once you complete the installation and activation of BetterLinks free and pro versions on your website, follow this guide to track your campaign URLs better.
Get The Results You Want With A/B Testing
To wrap things up, have you tested these A/B test ideas yet? If not, start testing different aspects (design, content, or feature) of your website or product and evaluate things effectively. Eliminate the guesswork and get started by taking data-driven decisions.
We hope you enjoyed the above-mentioned A/B testing ideas and are going to apply soon on your site. Let us know about your experience, we would love to hear from you. Leave a comment below with your thoughts or suggestions. Join our Facebook group to communicate or subscribe to our blog for more useful tutorials, the latest news, and updates.