---
title: "Complete Guide to ReviewX Email Merge Tags & Dynamic Variables"
description: "Personalized emails generate significantly higher open and engagement rates compared to generic broadcast messages. When sending post-purchase review requests, addressing customers by their actual name and referencing their exact order details establishes immediate authenticity and boosts review completion rates. **ReviewX**…"
url: "https://reviewx.io/docs/reviewx-email-merge-tags-dynamic-variables/"
updated: "2026-09-29"
category: WooCommerce Review Reminder Email
---

# Complete Guide to ReviewX Email Merge Tags & Dynamic Variables

Personalized emails generate significantly higher open and engagement rates compared to generic broadcast messages. When sending post-purchase review requests, addressing customers by their actual name and referencing their exact order details establishes immediate authenticity and boosts review completion rates.

**ReviewX** features a built-in email templating engine with dynamic merge tags (placeholders) that automatically populate customer and order information at the moment of dispatch. This guide provides a complete reference for all supported merge tags and shows you how to customize your email templates.

---

### Supported ReviewX Email Merge Tags Reference

You can use the following placeholders inside both the **Email Subject** and the **Email Content Body** across all ReviewX email sequences:

| Merge Tag | Description | Example Rendered Value |
| --- | --- | --- |
| `[customer_name]` | The customer's full name from billing or order details. | Sarah Jenkins |
| `[order_number]` | The unique WooCommerce order identifier / order ID. | #10492 |
| `[site_name]` | Your store name or WordPress site title. | Artisan Home Decor |

---

### Where to Customize Email Templates

To customize your review request templates with merge tags:

1. In your WordPress admin dashboard, navigate to **ReviewX → Review Reminder**.
2. Click on the **Email content** tab at the top.
3. Select any email in the automated sequence to expand its editor:
   - **First review request:** The initial email sent after purchase.
   - **Follow-up review request:** Sent to customers who haven't left a review yet.
   - **Request for photo / video review:** Encourages customers to attach photos or video clips.
   - **Thank you email:** Sent immediately after a review is submitted.

![ReviewX Email Template Editor with Merge Tags](https://reviewx.io/wp-content/uploads/2026/09/email_template_editor_annotated.png)

*Figure 1: ReviewX Email Template Editor displaying: (1) Subject with merge tags, (2) Rich content editor, (3) Custom banner upload, and (4) Test email and Save actions.*

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### Effective Email Copy Templates Using Merge Tags

#### Template 1: Friendly Post-Purchase Check-In (First Request)

**Subject:** `Hi [customer_name], how are you enjoying your purchase from [site_name]?`

**Body:**

> Dear `[customer_name]`,
>
>
>
> Thank you again for your recent order `[order_number]` with `[site_name]`! We hope your items arrived safely and exceeded your expectations.
>
>
>
> Could you take 60 seconds to share your honest feedback? Your thoughts help other shoppers make informed decisions and help our small team continually improve.
>
>
>
> Click the button below to leave your review:

#### Template 2: Urgent Follow-Up Request

**Subject:** `Reminder: [customer_name], your feedback on order [order_number] matters to us!`

**Body:**

> Hi `[customer_name]`,
>
>
>
> We know you are busy, but we’d love to know how your recent experience with `[site_name]` went. Whether you loved your item or had suggestions for improvement, we read every single submission!

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### Adding Custom Header Banners

ReviewX allows you to upload a branded email banner to reinforce store identity. For optimal rendering across desktop and mobile email clients:

- **Supported Formats:** JPG, PNG, or GIF.
- **Maximum Width:** 1200px (retina-ready).
- **Maximum File Size:** 5 MB.

---

### Testing Your Placeholders Before Launch

Never send live emails without previewing them first! ReviewX includes an integrated test dispatcher:

1. In the email editor drawer, click **Send test mail**.
2. In the modal, provide your personal email address.
3. ReviewX dispatches a test email replacing placeholders with sample preview data so you can verify formatting, fonts, and button alignment.
4. Once satisfied, click **Save** to activate your customized template.